Industries
Strategic Partnerships
From an in depth understanding of the Canadian and United States Healthcare markets to optimizing your results, the identification of the right stakeholders that hold the key to your business success is critical to build competitive intelligence and to build your brand. From finding these important individuals, to building impactful relationships with them- we can help.
With over 15 years experience in Medical Industry Relationships and Advocacy,including HCPs, Hospital Administration and Industry collaboration, we can help to move Key Opinion Leader (KOL) relationships from introductions, to familiarity, to user to advocate. Navigating uncertainty and business challenges is our strength. Let us be your leverage on the ground and build and advance Strategic partnerships to the next level of building and establishing your company with influence.
Research
Healthcare
The creation, implementation or development of marketing strategies, tools and programs dealing with highly complex technical processes and products requires a deep understanding, strong communication skills and vision in order to achieve the goals efficiently and effectively. We help you identify obstacles, run projects/conferences/events, and collaborate with technical stakeholders to achieve complex goals. Call to discuss your project and needs. Experience with Research solution sales including Saas, digital clinical partnerships, connectivity and laboratory reagents.
Niche market customer segmentation analysis and competitive landscape understanding for almost any company operating in the healthcare, healthcare services and healthcare products sectors in the Canadian and United States markets. Our approach will benefit your company by providing independent review, analysis, business planning, strategy and even execution to initiate or support market entry. Agile, enterprising and disruptive qualities are excellent. Write to us or request an additional consultation to discuss your specific needs.
Precision Medicine
Clinical
The emerging fields of cell biology, immunology, microbiology, and pathology are intersecting with AI and genomics to bring rapid iterations in healthcare that will transform the treatment of patients with rare diseases and cancers through targeted, personalized therapy. Companies realize that the days of one-size-fits-all are over with special treatment, but they mostly lack the internal capabilities to be truly successful within their framework. Bringing therapies and devices to market involves high costs and raises difficult organizational processes and personnel infrastructure, which requires a shift from old ways of thinking to more nimble and agile entrepreneurial networks, which is a contradiction in terms and which is our strength. We work with you to create, optimize or implement strategy, marketing, business development and ground operations to achieve the results you seek to create a two-way bureaucratic process and accountability. Call today to find out how.
A Clinical Specialty practice is a universal endeavor that is 100% patient-centered, but you can't really do that well when the focus is on people, culture, processes, customer service, and business growth. Since the impact of the pandemic and the digital flood, it has become more complicated to expand the practice and build a business.
Competing with other clinics, defining effective marketing strategies, implementing business development initiatives, attracting clients, establishing or rebranding, optimizing clinical workflow and operations are areas in which we have experience and knowledge in the clinical environment.
Let's discuss how you get traffic and what improvements you need to determine if it's right for you. Get advice today.
Pharmaceutical
Medical Technology
Therapeutic department depth and experience in go-to-market, competitive intelligence, reimbursement navigation and go-to-market, onboarding and lifecycle management specialties with more than a dozen brands for small, medium and large companies - with success. One of the biggest challenges facing organizations today is being blind – you don't know what you don't know – and what's more, you never know while doing the same things and expecting different results. An external partnership with Midas can help your company reassess, strengthen, support or navigate your challenges with prescription and OTC products in Canada. Call today to find out how.
Technological changes in diagnostic, prognostic and personalized medicine have been increasingly converging in recent years in a market with less time to understand what differentiates your company and its offerings – a recipe for disaster with difficult, process-oriented organizations also reacting. his thinking is slow and difficult.
With deep insight and understanding of regional variations in applications, specifications, funding decisions and criteria for B2B customers, and lean business agility, we can help you overcome this externally. We help with strategic planning, requests for proposals, negotiations and on-site representation with key clients for organizations where agility and skills are preferred in an entrepreneurial style. Within B2C segments such as wearable technology and personal medical devices, we have expertise and experience in brand awareness, differentiation, strategies and tactics. Talk to us today.